Priscilla, a former Olympian turned motivational speaker, needed marketing assistance to develop her value proposition, messaging, and pricing packages.
SBDC worked with Priscilla to develop new marketing materials and pricing packages. Consultants provided key strategies, created marketing collateral, and relaunched a new website to target her desired audience.
Rahul Gangu needed specialized accounting expertise related to Department of Defense practices to prepare a proposal, specifically in using QuickBooks within the Department of Defense framework.
SBDC assigned certified QuickBooks counselor Darlene to work closely with Rahul. Darlene optimized accounting processes, reviewed transactions, and implemented monthly activities to provide clear financial overviews.
Cindy Rodriguez wanted to make her venture, Reclama, more profitable and scalable. She sought guidance on pricing models, profitability, and sustainability.
With the help of SBDC consultant Ciara Gutierrez, Cindy optimized her pricing models and increased profitability by 278%. She reworked her business model and planned to develop an application connecting guides to disadvantaged women.
Reclama secured significant contracts, expanded its reach, featured in a documentary series, and entered the corporate wellness sector. Cindy became a sought-after speaker, and Reclama gained media recognition. The company plans to release a book and merchandise in 2024.